Apple Did It Again: New iPad Mini Is Here

Only a few weeks has passed since Apple launched the iPhone 5, the latest of the world’s super selling smartphone. And it has returned dazzlingly in no time with new iPad Mini, a mini version of its own tablet market leading gadget iPad.

“We’ve got a little more to show you.” With that, Apple Inc. has once again thrilled the world of technology by inviting media on what is called by the company as a “special event”. The invitation-only event took place at the California Theater in San Jose, on October 23rd.

Brian White, analyst at Topeka Capital reportedly said, “We actually had the opportunity to play with a pilot iPad Mini used by one of the vendors. This 7.85-inch iPad Mini fit in our hands like a glove and we were easily able to tuck the device in our sport coat, offering consumers a more mobile iPad experience for certain use cases.” It has also been reported that production of 10 million of the new iPad Mini devices might have initiated already and that it’ll be available to buy from November 2nd onwards.

The iPad Mini has a 7.85-inch display, smaller from its 10-inch screen counterparts in the tablet market. It carries a resolution of 1024 x 768 pixels and powered by a dual-core A5 processor. This will come with the new lightning connector that was unveiled during the launch of Apple iPhone 5.

Gadget gurus have commented upon the critical timing of this event. This announcement has come just three days before Microsoft released the Surface, its much anticipated entrance into the tablet market as well. Also it’s two days before Apple will report its quarterly earnings.

We know that Apple is currently the most valuable company in the world and its product is even so. All its product range has risen to become the tablet and smartphone market leader in no time, but this may not be the case with iPad Mini.

Since other competitors have a strong hold in its market segment, Apple will have to face Google and Amazon, which are offering their tablets at a far more economic price compared to what Apple is known to price its products. And before gifting a new tablet to children, parents should consider installing a powerful tablet monitoring software to keep track of activities and make sure they are using their new device safely and properly.

iPad Mini is said to start off at the $329 mark at least for its 8GB version. This move is also seen as a marketing strategy where Apple may be hurt on reducing its profit margin but may supersede its competitors in the long run. Nearing its reportage day of quarter earnings, it has to be smarter to stay competitive with this new launch.

Apple has a history of surprising its customers and competitors with its innovations which are always ahead the times, this time is no different. Just a little bit of wait, before Apple does it all over again.